“When Frank Luntz invites you to talk to his focus group, you talk to his focus group.”
—Presidential candidate Barack Obama, spoken on June 28, 2007, to a PBS-sponsored focus group following the Democratic presidential debate at Howard University
“If words are weapons, Frank Luntz is a samurai.”
This is America. From restaurant booths to voting booths, pollster Frank Luntz has studied our private habits, our public interests, and our hopes and fears. What are the five things Americans want the most? What do we really want from our government? For our families? From companies? For our future? And how does understanding what Americans really want allow businesses to thrive?
In this fascinating book, based on a decade of face-to-face interviews with 25,000 people and telephone polls with one million more, Luntz disassembles the preconceived notions we have about one another and lays all the pieces of the American condition out in front of us, openly and honestly. What Americans Really Want . . . Really is a real, if sometimes scary, discussion of Americans’ secret hopes, fears, wants, and needs.
If you would like to learn more, please enter your e-mail below to receive news alerts, event info or other promotions.