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What Americans Really Want … Really

By Frank Luntz

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ISBN 10: 1401310419
ISBN 13: 9781401310417
336 pages
$15.99US
2010-09-14
SUBJECTS: ,

“When Frank Luntz invites you to talk to his focus group, you talk to his focus group.”
—Presidential candidate Barack Obama, spoken on June 28, 2007, to a PBS-sponsored focus group following the Democratic presidential debate at Howard University

“If words are weapons, Frank Luntz is a samurai.”
Time

This is America. From restaurant booths to voting booths, pollster Frank Luntz has studied our private habits, our public interests, and our hopes and fears. What are the five things Americans want the most? What do we really want from our government? For our families? From companies? For our future? And how does understanding what Americans really want allow businesses to thrive?

In this fascinating book, based on a decade of face-to-face interviews with 25,000 people and telephone polls with one million more, Luntz disassembles the preconceived notions we have about one another and lays all the pieces of the American condition out in front of us, openly and honestly. What Americans Really Want . . . Really is a real, if sometimes scary, discussion of Americans’ secret hopes, fears, wants, and needs.

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Buy the Book

What Americans Really Want … Really