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Bright Lights, No City

By Max Alexander

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ISBN 10: 1401324177
ISBN 13: 9781401324179
400 pages
$24.99US
2012-07-17
SUBJECTS:

The hilarious story of two brothers, a truckload of batteries, and a brilliant plan to bring light—and new business opportunities—to Ghana.

At age forty-seven, Whit Alexander, the American cofounder of the Cranium board game, decided to start a new business selling affordable goods and services to low-income villagers in Ghana, West Africa. His brother, Max, a journalist, came along to tell the story. Neither of them could have anticipated just how much of an adventure they’d find there.

In Ghana, Whit’s initial goal is to market a high quality rechargeable AA battery for off-grid villagers. If successful, he planned to grow a larger for-profit business based on those batteries: creating a trusted African brand that would provide life-enhancing products, services, and jobs, without relying on charity.

Ghana, however, presents extraordinary challenges, and the brothers wage daily battles against deadly insects, insane driving conditions, unspeakable food, voodoo priests, corrupt officials, counterfeiters, and ethnic rivalries on their way to success. From signing up customers who earn a few dollars a month at most to training employees with no Western-style work experience, the brothers quickly learn that starting a business in Africa requires single-minded focus, a sense of humor, and a lot of patience.

Along the way, Whit and Max relive their own childhood, bickering across the African bush and learning a great deal about Africans as well as themselves. Irreverent, hilarious, and ultimately inspiring, Bright Lights, No City challenges accepted notions of charity; shows the power of broadening your horizons; and suggests that there is hope and opportunity in Africa.

Reviews

“An affectionate, good-humored and finally inspiring account of one American’s determination to make good things happen.”
—Kate Braestrup, New York Times bestselling author of Here If You Need Me

“My boss, Bill Gates, coined the phrase ‘creative capitalism’ to encourage the use of market forces to address the needs of the poor. But my friend Whit Alexander moved creative capitalism from ideas to bold practice. Bright Lights, No City will scratch your travel bug, tickle your business brain, and touch your heart.”
—Patty Stonesifer, former CEO of the Bill & Melinda Gates Foundation

“I thoroughly enjoyed this adventure, which helps to prove that what much of the developing world needs is a hand up, not a handout.”
—John Wood, founder of Room to Read and author of Leaving Microsoft to Change the World

“I loved, loved, loved Bright Lights, No City. A tour de force! Bravo. It’s perceptive, informative, thoughtful, engaging, funny.”
—Carey Winfrey, editor emeritus of Smithsonian and former Africa correspondent to the New York Times

“Max Alexander has woven a compassionate and oft-times hilarious tale of the Brothers Alexander’s attempt to save the world, beginning in Ghana, one rechargeable battery at a time. If you have any interest in a great story or helping the other 4 billion, read this book now.”
—W. Hodding Carter, author of Westward Whoa and A Viking Voyage

“A lyrically written universal testimony to the humanity that binds all people together on this fragile planet, Bright Lights, No City is a deeply moving and funny, can’t-put-it-down book. It is about the unlikely reawakened brotherhood two siblings experience in a bizarre context, and yet also about the brotherhood of all people of all cultures.”
—Frank Schaeffer, author of Crazy for God

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